Media Rules!
$12.99
By Brian Reich
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Description
In "Media Rules!", Reich and Solomon explore how technology and societal shifts have fundamentally transformed how organizations communicate. They offer a framework built around the idea that audiences are now fragmented, connection tools are democratized (blogs, social networks, podcasts), and success comes from being adaptable, relevant, and engaging. The book presents 17 “rules” (e.g., Be All Things, Be Connected, Be Measurable) to help businesses and individuals re-think media strategy: from understanding the new meaning of “media,” to designing experiences for audiences, to measuring impact in this fast-moving environment.
| Format: | Paperback |
|---|---|
| Author: | Brian Reich |
| Condition: | Like New |
| Number of pages: | 230 |
| Publication Date: | 2007-12-04 |
| Language: | English |
